Data Hygiene
You might have a great list, but that never ensures that all the key information present is up to date at all times. The data quality is of utmost importance if you have to take any advantage of this list. With the data decay levels and the data itself increasing every day, this is the most important part of your marketing cycle if you hope to achieve your targets.
The list quality is judged by the state of completeness, validity, consistency and accuracy. We collect your data and segment it to improve efficiency while working with the list. The list is checked for duplicates. Then, the list is suppressed against ours to check the quality of the records and accuracy of the information present on the records. The incorrect details are corrected, the gaps are filled and the list is segregated.
This improves the efficiency of your team greatly while working with this list. With accurate intelligence, you can plan the perfect campaigns and reap the returns that you more than deserve.
Contact us to learn more.